Turn defined workflows into production AI systems.
If we reached out, it is because a repeatable workflow in your business looks ready for automation. Hollerlabs works with teams where the process, owner, and success metric are clear enough to build for real operating use.
We build automation systems where the workflow, owner, and success metric are clear. Mortgage outbound is already available as a dedicated product at refinanceflows.com.
№01
Workflow Automation
Operational pipelines that connect your CRM, inbox, spreadsheets, and APIs into one governed system. We prioritize workflows with measurable time, revenue, or response-time impact.
n8nZapierAirtableWebhooks
№02
AI-Powered Apps
Custom LLM applications for document processing, routing, triage, and internal operations. Designed around the workflows your team already depends on.
Claude APIGPT-4SupabaseNext.js
№03
Voice AI Agents
Outbound, inbound, and warm-transfer voice systems built on Retell and Twilio. Designed to qualify, route, and book with clear escalation paths.
Retell AITwilioTCPA-compliant
Case 01 · B2B lead gen
Lead sourcing. Enrichment. Outbound live. No list work.
01 / 08
Pug.aiOutbound pipeline
Pug.ai needed a cleaner way to move from prospect discovery to active campaigns without rebuilding the same manual steps every week.
We connected scraping, enrichment, lead routing, and instantly powered email campaigns into one governed outbound workflow.
The team moved from scattered list work to a repeatable prospecting engine.
Operational notes from selected workflow projects.
Cleaner outbound.
The workflow gave us a cleaner way to move from prospect data to outbound campaigns without rebuilding the same steps every week.
Lead sourcing, enrichment, and outreach connected in one operating flow.
Our ventures
We build with clients and ship our own. We ship our own.
Every venture below is a product we operate end-to-end. These are portfolio products, not client case studies, and they sit beside the selected client work above.
We work best when the workflow is specific, the success metric is measurable, and the internal owner can move quickly with us.
Good fit5 signals
№01Independent brokerages and mortgage teams, 5 to 50 staff
№02Bookkeeping and accounting firms with recurring document collection workflows
№03B2B sales teams doing manual outbound at scale
№04Ops teams stitched together by tools that do not talk
№05Founders who want a production system, not a strategy deck
Not a good fit
—“We do not have a specific problem, just want to explore AI”
—Enterprises with 6-month procurement processes
—Projects with no clear success metric
We decline projects when the workflow, owner, or success metric is not clear.
Questions, answered
Practical questions before a build, in writing.
$2.5K - 2 weeks - Written scope, system map, build estimate. Credits 100% toward the build if you choose to build. Intake is selective and founder reviewed.
Each project is scoped around an agreed workflow and acceptance criteria. We keep the build focused on production use, handoff, and measurable operational value.
You do. Credentials, repos, agents, workflow diagrams, and documentation are handed over as part of the production handoff.
Yes. The project examples above show selected client workflow work. RefinanceFlows, ChaseDesk, and Surface are owned Hollerlabs ventures, so they are shown separately as portfolio context, not client proof.
We start with workflow fit. If the process, owner, data, or success metric is not clear enough for a focused build, we will say that before proposing a project.
Automation audit intake
Scope the right system before you build.
A focused consultation for teams with a specific workflow in mind. We clarify the build, the systems involved, the likely budget, and whether automation is the right move.
Automation audit$2.5K - 2 weeks - Written scope, system map, build estimateCredits 100% toward the build if you choose to build. Intake is selective and founder reviewed.
What happens next
01
Submit the workflowTell us which process you want reviewed and where the current bottleneck lives.
02
Founder reviewWe review fit, constraints, systems involved, and the business metric before scheduling.
03
Automation auditWe map the system, scope, budget, and timeline so you can make a clear decision.