B2B AI Lead Gen

Pug.ai

Automated the entire lead pipeline from scrape to Instantly-powered email campaigns.

20K+/mo

Leads enriched

40/wk

Hours saved

95%

Campaign accuracy

The Challenge

Sales team spent 40+ hours a week researching, segmenting, and enriching outbound lead lists.

The Solution

How We Solved It

Built n8n workflows for scraping, segmentation, ICP verification, enrichment, and Instantly campaign automation connected to their backend APIs.

Automated Workflows

Real-time Monitoring

Seamless Integration

Scalable Architecture

Role

AI Automation Engineer

Audience

B2B AI Lead Gen Companies

Timeline

4-6 Weeks

Tools

n8nInstantlyPythonPostgres

Understanding the Problem Space

Through comprehensive analysis of Pug.ai's operations, we identified key bottlenecks and inefficiencies. The manual processes were not only time-consuming but also prone to errors, creating a significant drag on productivity and scalability.

Automation Overview

Real-time monitoring of all automated workflows

20K+/mo

Leads enriched

40/wk

Hours saved

95%

Campaign accuracy

Workflow StatusActive

Real-time monitoring of all automated workflows

Key Insights

•Manual processes were consuming 40-60% of team time on repetitive tasks
•Error rates in manual workflows were significantly higher than automated processes
•Scalability was limited by human capacity, not system capabilities
•Team members were eager to offload routine work to focus on strategic initiatives

Technical Implementation

Translating Insights into n8n

We translated our research insights and design principles into concrete n8n workflows. Each workflow was carefully architected to be maintainable, scalable, and aligned with business objectives.